Research and Development Competency Enhancement Training

Technology Marketing Executive Program (6 months program)

What is Executive Program?

This program aims to raise the level of thinking and action power of each R&D personnel
to the world class level, enabling participants to master the ability to create business model
by themselves, and enhancing the research and development competency of the organization
through co-creation.
Specifically, in addition to expertise and technical skills, the program enhances
１、“Awareness/Insights/Field Power” for dissecting people and market / enabling different
ways of seeing things
２、“Idea generation/ structural thinking/ Super Common Sense/ Strategic Thinking” for new
market creation/generating breakthrough to realize high level of research and development
competency.

This program is designed for a small group size of core executives, a group of 12 persons (maximum 16 persons)
is recommended.
■First half of the program will be conducted in interactive lecture (dialogue) format, with extensive use of plenty of
R&D case studies as analysis materials There will also be outdoor training to cultivate awareness, training of structural
thinking to enhance conceptual skill.
■Second half of the program requires each participant to set a new theme for his or her own study, applying
“R-ZERO-9 Format” to his own theme in order to master the know-how more effectively. In this way, the participant
will be able to apply the know-how learned in the program to his or her work more smoothly after the training.
While working on the theme, individual coaching will be conducted. Furthermore, all participants will report in front of
others and ideas are initiated in the process of intense exchange of opinions.